This domain consists of only one character - the letter "a" with a double grave accent.  The double grave accent is found in both Latin and Cyrillic and, while it is not used in the everyday orthography of either language, this domain name provides a veritable wealth of opportunity as a powerful branding image.

Technical Background on Internationalized Domain Names
In 2009, ICANN decided to implement a new class of top-level domains, assignable to countries and independent regions, similar to the rules for country code top-level domains. However, the domain names may be any desirable string of characters, symbols, or glyphs in the language-specific, non-Latin alphabet or script of the applicant's language, within certain guidelines to assure sufficient visual uniqueness.

The process of installing IDN country code domains began with a long period of testing in a set of subdomains in the test top-level domain. Eleven domains used language-native scripts or alphabets, such as δοκιμή,[22] meaning test in Greek.

These efforts culminated in the creation of the first internationalized country code top-level domains (IDN ccTLDs) for production use in 2010.

In the Domain Name System, these domains use an ASCII representation consisting of the prefix "xn--" followed by the Punycode translation of the Unicode representation of the language-specific alphabet or script glyphs.

In the Domain Name System, these domains use an ASCII representation consisting of the prefix "xn--" followed by the Punycode translation of the Unicode representation of the language-specific alphabet or script glyphs.